Rasna is making a strategic move to expand its footprint in the beverage segment. The company is one of India’s leading soft drink concentrate brands. Recently, Rasna announced the acquisition of the Jumpin brand from Hershey’s India. This deal is expected to help Rasna enhance its position in the market. The deal marks a significant…
As the world comes together to celebrate International Tea Day, there’s no better time to explore the vibrant tapestry of tea culture in India, a nation where the art of tea-making is deeply embedded in its cultural fabric. 1. Diverse Tea Regions: India, a global tea powerhouse, takes pride in its diverse tea-growing regions, each…
Every year on September 21st, people across the world come together to celebrate National Chai Day, a day dedicated to the aromatic, comforting, and beloved beverage – chai. Chai, a word that simply means “tea” in many parts of the world, has become a cultural icon and a source of warmth and hospitality. Chai’s origins…
