Introducing India’s Own Sizing System – Bha (भ)
In a significant stride towards self-reliance and innovation, India is set to revolutionize its footwear industry with the introduction of a homegrown sizing system named ‘Bha’ (भ). This initiative stems from the recognition of the diverse foot morphology of the Indian population, distinct from Western standards, which often leads to ill-fitting footwear and compromised foot…